Why Google AdWords / (Ads)?

Whether you’re looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

But Why AdWords?

  1. AdWords is Measurable and Flexible

One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

AdWords is also flexible because it has customizable options for your campaign to suit your particular needs. For example, AdWords can be used to:

  • Specific keyword match types – This allows you to display your ad for exact keyword searches. So, you could set it up to “New York pizza,” as opposed to general searches for “New York” or “pizza.”
  • Ad extensions – This give you the ability to display everything from product images, contact information, to a pack of links to your site.
  • Narrows your audience – You can have it set up so that you can discover your audience by their location, the time of day, their language, and even their browser or device they’re using.
  • Access to non-search sites – Gmail, YouTube and lots of other of partner sites are at your fingertips.
  • Leverage the display network – This can help you establish brand awareness.
Stay Tuned for follow up blogs concerning AdWords.

Credit to Forbes.com

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WHY WORDPRESS?

WHY WORDPRESS?

Mobile Readiness – No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.

“Petya” Ransomware: What we know now

A massive new ransomware attack that started in Ukraine is spreading across Europe and the United States, according to Reuters and multiple other sources.

The ransomware appears to be related to the Petya family, which is currently detected by ESET as Win32/Diskcoder.C Trojan.

ESET users can find instructions to ensure the highest level of protection against this threat here. In addition, here is an advisory for ESET customers about the new malware. ESET protects against this threat, provided you have a default install of any current ESET product. Additionally, any ESET product with network detection protects against the SMB spreading mechanism, EternalBlue, proactively.

The scale of the attack is being compared to the recent WannaCry outbreak. ESET protects both businesses and home users against WannaCry.

ESET researchers have located the point from which this global epidemic has all started. Attackers have successfully compromised the accounting software M.E.Doc, popular across various industries in Ukraine, including financial institutions. Several of them executed a trojanized update of M.E.Doc, which allowed attackers to launch the massive ransomware campaign today which spread across the whole country and to the whole world. M.E.Doc has today released a warning on their website: http://www.me-doc.com.ua/vnimaniyu-polzovateley.

How does Petya work?

The Petya malware attacks a computer’s MBR (master boot record), a key part of the startup system that contains information about the hard disk partitions and helps load the operating system. If the malware successfully infects the MBR, it will encrypt the whole drive itself. Otherwise, it encrypts all files, like Mischa.

The new malware appears to be using a combination of the EternalBlue exploit used by WannaCryptor for getting inside the network, then spreading through PsExec for spreading within it.

To check if your Windows operating system is patched against it, use ESET’s free EternalBlue Vulnerability Checker.

This powerful combination is likely the reason why the outbreak is spreading quickly, even after previous outbreaks have generated headlines and most vulnerabilities should have been patched. It only takes one unpatched computer to get inside the network. From there, the malware can take over administrator rights and spread to other computers.

Petya and crypto-ransomware

In Ukraine, the financial sector, energy sector and numerous other industries have been hit. The scope of the damage caused to the energy sector is not yet confirmed, and there has been no reports of a power outage, as was the case previously with the infamous Industroyer malware that was discovered by ESET.

An image that reportedly shows the ransomware message is making the rounds online, including one from Group-IB with the following message (which we’ve paraphrased):

“If you see this text, then your files are no longer accessible, because they have been encrypted … We guarantee that you can recover all your files safely and easily. All you need to do is submit the payment [$300 bitcoins] and purchase the decryption key.”

How to protect yourself

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